Twitter said on Wednesday that it would not offer political advertising on its platform worldwide. The decision has been taken, expressing concern over the misinformation being provided by politicians on social media. Jack Dorsey, the chief executive officer (CEO) of Twitter said that advertisements on the Internet are highly effective for commercial advertisers. There can be a greater risk in politics than this.
Dorsi tweeted that Internet ads are incredibly powerful and highly effective for commercial advertisers. In politics it can be used to influence votes. This will affect the lives of millions of people. However, Facebook has already made it clear that it will not stop political advertisements.
Twitter’s new rules come into effect from November 22
“Detailed information about the new policy will be released next month,” said Dorsi. Twitter’s new rules will come into effect from 22 November. Along with political issues, advertisements for candidates will also be banned. Earlier we were only going to ban advertisements of candidates. But, it is also not right for them to buy advertisements related to the issues they want to emphasize more. “
Facebook said – political advertising not the main source of revenue
Facebook CEO Mark Zuckerberg said political advertising is not a major source of revenue. But he believes that it is necessary to give voice to everyone through this. But, banning advertisements will only benefit the ruling authorities.
Twitter said- here it is the principle, not the money
On the other hand, Democratic leader Hillary Clinton praised Twitter’s decision to ban political advertisements. She also asked Facebook to consider it. Twitter’s Chief Financial Officer Ned Segal said the move would also have little financial impact. But, the point here is of principle, not of money.