Generation Z, a generation born during the time span of 1996-2010, following the seniors, “the Millennials.”
A generation that has been fed on the internet and social media; sorry no silver spoon for them. Well, it feels strange when you have to call out for help because you don’t know what to click next. You will always be surprised no matter how many times the incident is repeated.
Those tiny little fingers run across your electronic device like flowing water, and forget catching up with their moves – your eyes lacks ability.
They can literally swipe left or right even before they can talk. That is how you describe their abilities.
What is Z generation like?
These kids are also called post-millennials or iGeneration, defined as highly self-directed and dedicated towards working for themselves.
They spending hours on social media and are much smarter than their millennial predecessors. They are more inclined towards vanishing media, like Snapchat.
They are all ready to jump straight into their academic careers and choose their streams. They are determined and ready to explore and taste the success as early as possible. They have no fear and love pushing their boundries. They’re focused on environmental issues and building a better future.
Why so different?
Research has shown that Gen Z kids are different from their millennial predecessors in a number of ways. iGeneration has proved to be more progressive, purposeful and risk-averse. They are more realistic and love running miles for logical thinking.
Curating their self-identity is the ultimate goal exhibited by Gen Z and these characteristics distinguish them from the millennials.
(SOURCE:brinknews)
What works for Gen Z?
The smart generation isn’t falling for the traditional market anytime in the near future. They spend good active hours on smartphones and only willingly entertain ads or services in the form of short videos.
What is different in Gen Z?
Well, these are the culture creators and there is a big NO from their side for anything old school. They have a firm belief in redefining entertainment, workplace environment and how to work smart rather than hard.
They know the right way to use the technology, and they for sure know who is the boss.
They follow their own style in ways of recognization, creativity, and uniqueness.
These are just the extracted facts and figures by the researchers who have studied the culture and the behavior of the iGeneration.
A deeper understanding is required to understand the current generation in an elaborate manner.
Alpha will soon follow the Gen Z
Alpha are the kids born after the year 2010. They will be the fastest running toddlers and will leave the generations X, Y, and Z in the dust.