After investing considerable amount of time selecting and preparing nutritious food for our families, it can be annoying to learn that the products we are using to cook, bake, eat and store food with may actually put our families’ health at risk.
Materials such as Teflon, BPA, lead, aluminum, phthalates, and melamine are commonly found in everyday kitchenware products yet have been tied to disturbing health issues.
However, the positive news is that there are many more harmless alternatives as well as things you can avoid.
All you need to know about Nutricraft
Nutricraft is an emerging premium non-toxic cookware brand in Australia. Their goal is to provide a non-toxic cookware to keep the original food nutrients intact and educate people on safe cooking and proper nutrition that will have a lasting impact on the family’s health and nutrition. They want everyone to have a lifetime of wonderful meals at home.
Target audiences:
· The brand targets towards health conscious people
· Families with young children
· Those who want to prevent diet related diseases like cancer, diabetes, stroke, high cholesterol, high blood pressure, obesity and digestive problems
How is it different from other rivals in the market
According to the Founder, Judith Viado, the products’ 316Ti cooking surface is 20 times more resistant to corrosion than T304 stainless steel, better resisting pitting and metal leaching. It’s a titanium enhanced stainless steel that is hard, hypoallergenic and virtually non-porous.
Its unibody design is 7 layers of metal on all sides that distributes heat perfectly and allows the cookware to be induction capable without sacrificing the durability of its exterior.
The Australian owned brand has the main USP of being original manufacturers and they provide factory direct prices. The brand has a specialization in manufacturing cookware that will not leach toxic chemicals on your food. It provides healthy, nutritious and non-toxic cooking.
Another benefit of associating with the brand is that it’s a true direct selling product and is not at all involved in any pyramid or multi-level marketing.
Know About the people behind the idea
The company is founded and owned by Judith Viado along with her husband Richard. Judith is a highly accomplished Oracle NetSuite ERP specialist and global online business entrepreneur. She has a background in Science, worked in the Public Health and recently been accepted as a Health and Nutrition Educator by the Scientific Community in Australia.
She has cross-discipline technical expertise in a variety of areas including Financial Accounting, Taxation, IT project management, E-commerce, Property Wealth Creation, On-site Residential Property Management, NetSuite specialist and Strata Management.
While Judith enjoys her full-time job and managing her global online stores, she and her husband Richard started their own cookware brand with a simple goal of changing peoples’ lives.
She promotes keeping ingredients in their purest form, enhancing their natural flavours and maximum nutritional value. Judith strongly believes that since this style of cooking has dramatically changed her family’s lifestyle, it will likewise have a huge impact on others’ lives. She aims to educate more people to learn to eat well, live well and free from metal toxicity.
Richard has been working as a Telecom Engineer for the past 19 years. With a Bachelor’s Degree in Electronics and Communications Engineering, he has managed various Telecom projects and delivered successful mobile network design solutions locally and overseas.
The way ahead
The company aims to be an Australian household icon and a Global brand.
Rewards and Recognition
-
2019 Alpha International Marketing and Management (AlphaIMM) – Inspiring Business Growth Competition – Winner
-
Hills District Small Business Awards 2019 – Finalist
-
2019 Western Sydney Awards for Business Excellence – Start Up Superstar – Finalist
-
2019 Aus Mumpreneur Awards – New Business Award – Finalist
-
2019 Altitude Awards – The Changemaker – Finalist