Rohan Mirchandani, the founder of the popular snack food brand Epigamia, passed away on Saturday due to a cardiac arrest at the age of 41. Known for revolutionizing the healthy snack food industry in India, Mirchandani’s sudden demise has left the food and beverage industry in shock. Drums Food International Pvt Ltd, the parent company of Epigamia, released a heartfelt statement mourning the loss and urging the media and public to respect the privacy of his family during this challenging time.
A Visionary Leader Who Transformed Healthy Snacking
Rohan Mirchandani was a trailblazer in the Indian food industry. He co-founded Drums Food International, which launched Epigamia, a brand renowned for its flavored yogurts and fruit-based beverages free from artificial colors and preservatives. Epigamia quickly became a household name, catering to the growing demand for healthy and innovative snack options.
Mirchandani’s commitment to providing wholesome and natural products redefined snacking for health-conscious consumers. The company’s use of real fruit pulp and its emphasis on natural ingredients set it apart in a competitive market, earning it a loyal customer base and critical acclaim.
Leadership Transition: Keeping the Dream Alive
In the wake of his passing, Epigamia’s leadership reassured stakeholders of their unwavering commitment to the brand’s future. Ankur Goel, Chief Operating Officer and founding member, along with Uday Thakker, co-founder and director, will continue managing day-to-day operations.
In a joint statement, Goel and Thakker expressed their deep sorrow:
“Rohan was not just our leader but also a mentor and friend. His vision and values will continue to guide us as we strive to honor his legacy and carry forward the foundation he built with strength and determination.”
The board of directors, including representatives from Mirchandani’s family, Raj Mirchandani, and key investors such as Verlinvest and DSG Consumer Partners, pledged their full support to the company’s leadership. They emphasized their commitment to taking Mirchandani’s legacy to new heights.
An Inspiration to Many
Rohan Mirchandani was not only a visionary entrepreneur but also an inspiration to those who knew him. The Epigamia board reflected on his passion and energy, describing him as a leader who left an indelible mark on the industry.
“His unwavering commitment, boundless energy, and deep passion for Epigamia have left an indelible mark on all of us. We will work closely with the leadership of the company to ensure that his vision continues to thrive,” the board said.
Mirchandani’s contributions extended beyond building a successful brand. He played a pivotal role in shaping the healthy eating movement in India, setting new standards for quality and innovation.
The Brand That Redefined Snacking
Epigamia, under Mirchandani’s leadership, became synonymous with high-quality, preservative-free products that appealed to a health-conscious audience. The brand’s flagship offerings, such as Greek yogurt, snack packs, and fruit beverages, emphasize natural ingredients, aligning with the growing demand for healthy alternatives.
The company’s website highlights its commitment to using real fruit pulp and avoiding artificial additives, a principle that resonated with consumers and elevated the brand’s reputation in the market.
A Legacy That Will Endure
Rohan Mirchandani’s untimely demise has left a void in the food and beverage industry, but his legacy as a visionary leader and innovator will continue to inspire. As the team at Epigamia carries forward his vision, they remain determined to honor the values and principles he instilled in the company.
Through its continued commitment to providing innovative and healthy snack options, Epigamia aims to ensure that Rohan Mirchandani’s dream not only survives but flourishes. His journey serves as a testament to the transformative power of passion, vision, and hard work.
While the industry mourns the loss of a pioneer, Mirchandani’s influence will undoubtedly endure, shaping the future of healthy eating for years to come.