Top 10 Best Experiential Marketing Companies in India 2023
Experiential marketing companies are firms that specialize in creating immersive, interactive experiences to engage consumers and build a deeper connection between the brand and its audience. The primary objective is to stimulate an emotional response and create memorable experiences that can influence consumer behavior, increase brand loyalty, and drive sales.
Experiential marketing often involves interactive events, product demonstrations, pop-up shops, immersive digital experiences, virtual reality (VR), and augmented reality (AR). These experiences are designed to be interactive and participatory, encouraging consumers to engage with the brand in a hands-on, meaningful way.
Here are some of the services that experiential marketing companies typically offer:
Event Marketing: This involves planning and executing events where consumers can interact directly with a brand. It can include product launches, promotional events, trade shows, or pop-up stores.
Brand Activations: These are campaigns designed to engage consumers and stimulate action. They often involve interactive installations, performances, or other creative experiences that bring a brand to life.
Sampling and Demonstration: This involves giving consumers a chance to try a product or service firsthand. It could be a food tasting, product demonstration, test drives, or other hands-on experiences.
Digital Experiences: This can involve the use of technology like VR, AR, or interactive displays to create immersive digital experiences. It could also include online games, interactive websites, or social media campaigns.
Guerrilla Marketing: This is a type of experiential marketing that uses unconventional tactics to surprise and engage consumers. It can involve stunt performances, street art, flash mobs, or other unexpected experiences.
Mobile Tours: This involves taking a brand experience on the road to reach consumers in multiple locations. It could involve a branded vehicle, a traveling exhibit, or a pop-up shop.
Experiential marketing companies work closely with brands to understand their objectives, target audience, and brand personality and then design and execute experiences that align with these factors. These experiences are often integrated with other marketing efforts, such as social media, content marketing, and public relations, to maximize their impact and reach.
Why Experiential Marketing Companies are important
Experiential marketing companies are important for several reasons. They help brands create memorable, immersive experiences that engage consumers on a deeper level than traditional advertising. Here are some key reasons why experiential marketing companies are important:
Creating Memorable Experiences: Experiential marketing is designed to create memorable experiences that leave a lasting impression on consumers. These experiences are often more impactful than traditional advertisements, as they engage the senses and evoke emotions.
Building Stronger Relationships: By enabling consumers to interact with a brand in a hands-on, interactive way, experiential marketing helps build stronger, more personal relationships between brands and their customers.
Increasing Brand Awareness: Experiential marketing events can generate buzz and increase brand awareness, particularly if they are unique, innovative, or newsworthy. They can also be shared on social media, extending their reach and impact.
Driving Conversions: Experiential marketing can drive conversions by giving consumers a chance to try a product or service firsthand. This can reduce barriers to purchase and increase sales.
Gaining Consumer Insights: Experiential marketing events can also provide valuable insights into consumer behavior, preferences, and attitudes. This data can be used to inform future marketing strategies and product development.
Differentiating from Competitors: In a crowded market, experiential marketing can help a brand stand out from its competitors. By offering a unique, engaging experience, a brand can differentiate itself and make a lasting impression on consumers.
Enhancing Customer Loyalty: Positive brand experiences not only influence purchase decisions but can also foster loyalty. When customers have a direct and memorable interaction with a brand, they are more likely to become repeat customers and brand advocates.
Experiential marketing companies, with their expertise in creating and executing these types of campaigns, are crucial partners for brands looking to leverage these benefits. They understand how to design experiences that align with a brand’s identity and resonate with its target audience, making them an important part of the marketing landscape.
History of Experiential Marketing Companies in India
Experiential marketing in India has evolved significantly over the past few decades. Here’s a brief history:
Late 1990s – Early 2000s: The concept of experiential marketing started to gain traction in India during the late 1990s and early 2000s. This period saw the launch of several experiential marketing agencies, such as Wizcraft and Encompass Events, which began offering services like event management, brand activations, and promotional campaigns. Brands started to recognize the importance of creating memorable experiences for consumers beyond traditional advertising methods.
The mid-2000s: In the mid-2000s, the industry saw further growth with the advent of new technologies. Agencies began incorporating digital elements into their campaigns, creating more immersive and interactive experiences. This period also saw the rise of social media, which allowed brands to extend the reach of their experiential marketing campaigns and engage with consumers on a more personal level.
Late 2000s – Early 2010s: The late 2000s and early 2010s saw the emergence of new experiential marketing formats, such as pop-up stores and guerrilla marketing campaigns. Agencies also began offering more specialized services, such as experiential design, content creation, and data-driven marketing. The industry saw increased competition during this period, with both local and international agencies vying for market share.
Mid-2010s – Present: The rise of technologies like virtual reality (VR) and augmented reality (AR) has opened up new possibilities for experiential marketing in India. Agencies are now creating highly immersive and personalized experiences, blurring the lines between the physical and digital worlds. The industry has also seen increased integration with other marketing disciplines, such as content marketing, public relations, and influencer marketing.
Throughout this history, the aim of experiential marketing companies in India has remained the same: to create memorable, engaging experiences that forge a deeper connection between brands and consumers. The methods and technologies may have evolved, but the underlying principle of putting the consumer at the heart of the brand experience remains central to the industry.
Benefits of Experiential Marketing Companies
Experiential marketing companies bring several benefits to businesses, aiding them in creating immersive, interactive experiences that engage consumers and foster a deeper connection between the brand and its audience. Here are some of the key benefits:
Engagement: Experiential marketing companies create campaigns that allow consumers to engage with a brand in a tangible, immersive way. This level of engagement often generates more interest and excitement than traditional advertising methods.
Memorability: The experiences created by these firms are often unique and impactful, leaving a lasting impression on consumers. This memorability can increase brand recall and influence future purchase decisions.
Brand Awareness and Visibility: Experiential marketing can significantly increase brand awareness and visibility. Creative and engaging experiences can generate buzz and word-of-mouth, extending the brand’s reach even further.
Increased Sales: By offering consumers an opportunity to interact with a product or service directly, experiential marketing can drive sales. Consumers are often more likely to make a purchase after a positive hands-on experience with a product.
Customer Insights: Experiential marketing allows brands to gain valuable insights into their customers’ preferences and behaviors. This information can be used to refine future marketing strategies and improve product offerings.
Brand Loyalty: By creating positive, memorable experiences, experiential marketing can enhance customer loyalty. When customers feel emotionally connected to a brand, they are more likely to become repeat customers and brand advocates.
Differentiation: In a competitive market, experiential marketing can help a brand stand out. By offering an experience that’s unique to the brand, it can differentiate itself from competitors.
Social Media Amplification: Experiential marketing campaigns often encourage social media sharing, which can significantly amplify the reach of the campaign. A successful event can lead to a surge in social media engagement, further increasing brand visibility.
By partnering with an experiential marketing company, brands can take advantage of these benefits and create campaigns that resonate with their audience, drive brand engagement, and ultimately influence consumer behavior.
Best Experiential Marketing Companies in India
Wizcraft
Encompass Events
Percept Activ
Candid Marketing
Laqshya Live Experiences
Shobiz Experiential Communications
Geometry Encompass
WOW Events
E Factor Entertainment
Keystone Integrated Marketing Services
Wizcraft
Wizcraft International Entertainment Pvt. Ltd. is one of the leading Communication and Entertainment companies in India. Established in 1988, the company has grown to become a global brand known for its innovative and powerful experiential marketing campaigns.
Wizcraft’s expertise spans various aspects of brand communication and experiential marketing, including:
Brand Activation: Wizcraft creates engaging brand activation campaigns that capture the essence of the brand and resonate with the target audience. These campaigns are designed to stimulate customer interaction and foster a deeper connection between the brand and its consumers.
Corporate Events: The company organizes a wide range of corporate events, such as product launches, award ceremonies, and conferences. These events are carefully planned and executed to meet the client’s objectives and provide a memorable experience for the attendees.
Special Events: Wizcraft has a reputation for producing large-scale special events, including concerts, festivals, and ceremonies. These events often involve complex logistics and require a high level of creativity and technical expertise.
Exhibitions and Trade Shows: Wizcraft designs and manages exhibitions and trade shows, providing a platform for brands to showcase their products and services, interact with customers, and strengthen their industry presence.
Sports Events: The company has experience in organizing sports events and leveraging sports marketing opportunities. This includes everything from event planning and management to fan engagement and sponsorship activation.
Television Events and Live Entertainment: Wizcraft produces television events and live entertainment shows. They are known for their production of high-profile award shows and televised ceremonies.
Digital Experiences: With the rise of digital technology, Wizcraft has expanded its offerings to include digital experiences, blending physical and digital elements to create immersive, interactive campaigns.
Throughout its history, Wizcraft has worked with a range of high-profile clients across various industries. They have received numerous awards and recognitions for their work, cementing their position as one of the top experiential marketing companies in India.
As of my last training data cut-off in September 2021, this is the information available. For the most up-to-date and detailed information, please visit Wizcraft’s official website or contact them directly.
Encompass Events
Encompass is a global experiential marketing company that is part of the WPP network. Established in 2003 in India, Encompass has grown to become one of the leading experiential marketing agencies in the country, known for creating immersive experiences that engage and inspire.
Here’s an overview of the services offered by Encompass:
Brand Experiences: Encompass specializes in creating brand experiences that captivate audiences and forge a deeper connection between the brand and its consumers. This includes brand activations, product launches, and promotional events.
Event Management: Encompass offers comprehensive event management services, covering everything from concept development and planning to execution and post-event analysis. They organize a wide range of events, including corporate events, award ceremonies, and conferences.
Digital Experiences: With the rise of digital technology, Encompass has expanded its offerings to include digital experiences. They blend physical and digital elements to create immersive, interactive campaigns that resonate with today’s tech-savvy consumers.
Content Creation: Encompass creates engaging content for brands designed to capture the audience’s attention and communicate the brand’s message effectively. This includes everything from social media content to videos and immersive multimedia experiences.
Integrated Marketing: Encompass takes an integrated approach to marketing, combining different disciplines and channels to create cohesive, multi-faceted campaigns. This includes social media marketing, public relations, influencer marketing, and more.
Encompass has worked with a range of high-profile clients across various industries, including technology, automotive, FMCG, and entertainment. They have a reputation for their innovative approach, creative execution, and high level of professionalism.
As of my last training data cut-off in September 2021, this is the information available. For the most up-to-date and detailed information, please visit Encompass’s official website or contact them directly.
Percept Activ
Percept Activ is a division of Percept Limited, a prominent entertainment, media, and communications company in India. Percept Activ specializes in brand activation and experiential marketing, helping brands engage consumers through innovative and immersive experiences.
Here’s an overview of the services offered by Percept Activ:
Brand Activation: Percept Activ creates engaging brand activation campaigns that stimulate interaction between the brand and its target audience. This includes product launches, promotional events, roadshows, and more.
Event Management: Percept Activ offers comprehensive event management services. They organize a wide variety of events, including corporate events, consumer events, and experiential events, handling everything from planning and coordination to execution.
Experiential Marketing: The company is known for its experiential marketing campaigns, which create memorable, immersive experiences for consumers. These campaigns are designed to evoke emotions and create a deeper connection between the brand and its consumers.
Integrated Marketing Solutions: Percept Activ provides integrated marketing solutions that combine different marketing channels and disciplines. This includes everything from traditional advertising and public relations to digital marketing and social media.
Rural Marketing: Recognizing the potential of rural markets, Percept Activ offers specialized rural marketing services. They create customized campaigns that resonate with rural consumers, leveraging their deep understanding of these markets.
Sports Marketing: Percept Activ has expertise in sports marketing, offering services like event management, sponsorship activation, and athlete management.
Percept Activ has a reputation for its creative and strategic approach, personalized service, and high level of professionalism. They have worked with a wide range of clients across various industries, including FMCG, automotive, technology, and entertainment.
As of my last training data cut-off in September 2021, this is the information available. For the most up-to-date and detailed information, please visit Percept Activ’s official website or contact them directly.
Candid Marketing
Candid Marketing is an experiential marketing company that specializes in creating memorable and engaging experiences for consumers. By connecting brands with their target audience through immersive and interactive events, Candid Marketing aims to generate long-lasting impressions and build brand loyalty.
Services offered by Candid Marketing may include:
Event management: From concept creation to execution, Candid Marketing can help brands plan and organize various types of events, such as product launches, trade shows, conferences, and promotional campaigns.
Brand activations: They develop creative strategies to bring brands to life in the minds of consumers. This may include pop-up shops, interactive installations, or immersive experiences that leave lasting impressions.
Sampling and promotions: Candid Marketing can design and execute sampling campaigns that allow consumers to try out products before they commit to a purchase. This may include in-store activations, street promotions, or targeted distribution of samples.
Influencer marketing: They can help identify and connect with influencers who can effectively promote a brand’s message to their followers. This may involve brand collaborations, sponsored content, or ambassador programs.
Digital and social media marketing: Candid Marketing can create and manage digital marketing campaigns that engage consumers online. This may include content creation, search engine optimization (SEO), social media management, and targeted ad campaigns.
Measurement and analytics: They track the effectiveness of experiential marketing campaigns and provide valuable insights to brands. This may involve measuring key performance indicators (KPIs) and analyzing data to optimize future campaigns.
With a focus on creativity, innovation, and consumer engagement, Candid Marketing is well-equipped to help brands create lasting connections with their audience through experiential marketing efforts.
Laqshya Live Experiences
Laqshya Live Experiences is another experiential marketing company that provides a range of services to help brands create unique and engaging experiences for their consumers. They are known for their innovative approach to experiential marketing, combining creativity with strategic thinking to deliver meaningful and memorable brand experiences.
Here are some of the services that Laqshya Live Experiences may offer:
Event Management: Laqshya can plan, organize, and execute various types of events, such as product launches, brand activations, corporate events, and trade shows. They handle everything from concept creation to event logistics, ensuring a seamless experience for both the brand and its audience.
Creative Services: They provide creative services such as concept development, design, and production. These services aim to create a unique and engaging experience that reflects the brand’s identity and message.
Digital Engagements: Laqshya Live Experiences understand the importance of digital platforms in today’s marketing landscape. They can create digital experiences that complement their live events, including social media campaigns, virtual reality experiences, and interactive online content.
Experiential Marketing: They specialize in creating immersive experiences that allow consumers to interact with brands in a meaningful way. This could include pop-up shops, interactive installations, or other types of brand activations.
Measurement and Analytics: Laqshya Live Experiences also offer measurement and analytics services to track the effectiveness of their campaigns. They use these insights to refine their strategies and ensure they are delivering the best possible results for their clients.
Celebrity and Talent Management: They can also help brands connect with celebrities and influencers who can lend their star power to the brand’s marketing efforts.
Overall, Laqshya Live Experiences is dedicated to helping brands create impactful and memorable experiences that engage consumers and build brand loyalty. Their innovative and strategic approach to experiential marketing makes them a strong partner for brands looking to stand out in today’s competitive market.
Shobiz Experiential Communications
Shobiz Experiential Communications is an experiential marketing company that aims to create impactful experiences to help brands connect with their audiences in more meaningful ways. They are known for their innovation and creativity, as well as their ability to deliver seamless experiences that resonate with the target audience.
Here are some of the services that Shobiz Experiential Communications may offer:
Event Management: Shobiz provides end-to-end event management services, including planning, organizing, and executing a wide range of events. These could include corporate events, product launches, trade shows, exhibitions, and more.
Experiential Marketing: They specialize in creating immersive and interactive experiences that allow consumers to engage with brands on a deeper level. This might involve the creation of pop-up shops, interactive installations, or brand activations at various events.
Creative Services: Shobiz offers creative services that can help bring a brand’s vision to life. This might involve concept development, design, and production of various marketing materials.
Digital and Social Media Marketing: Understanding the importance of digital platforms in today’s marketing landscape, Shobiz can create and manage digital and social media campaigns to complement their live events. This may include content creation, SEO, social media management, and targeted ad campaigns.
Measurement and Analytics: Shobiz also provides measurement and analytics services to track the effectiveness of their experiential marketing campaigns. They analyze key performance indicators (KPIs) to optimize future campaigns and ensure they’re delivering the best possible results for their clients.
Integrated Marketing Communications: They provide a holistic approach to marketing communications, ensuring that all channels are working together to deliver a consistent and effective brand message.
Shobiz Experiential Communications prides itself on its strategic and creative approach to experiential marketing. They aim to deliver memorable and impactful experiences that not only engage consumers but also build long-lasting relationships between brands and their audiences.
Geometry Encompass
Geometry Encompass is an experiential marketing company that specializes in creating immersive brand experiences that engage consumers and build brand loyalty. They are known for their strategic approach to experiential marketing, which focuses on creating meaningful connections between brands and their target audiences.
Here are some of the services that Geometry Encompass may offer:
Event Management: They can plan, organize, and execute various types of events, including product launches, brand activations, and promotional campaigns. They also offer on-site event management services to ensure everything runs smoothly during the event.
Creative Services: Geometry Encompass provides creative services that can help bring a brand’s vision to life. This might include concept development, design, and production of various marketing materials.
Experiential Marketing: They specialize in creating immersive and interactive experiences that allow consumers to engage with brands on a deeper level. This may include pop-up shops, interactive installations, or other types of brand activations.
Digital and Social Media Marketing: They understand the importance of digital platforms in today’s marketing landscape and offer digital and social media marketing services to complement their live events. This may include content creation, SEO, social media management, and targeted ad campaigns.
Measurement and Analytics: Geometry Encompass provides measurement and analytics services to track the effectiveness of their experiential marketing campaigns. They analyze key performance indicators (KPIs) to optimize future campaigns and ensure they’re delivering the best possible results for their clients.
Retail Marketing: They also specialize in retail marketing, providing services such as shopper marketing, visual merchandising, and retail design. They help brands create engaging retail experiences that drive sales and build brand loyalty.
Overall, Geometry Encompass is dedicated to creating impactful brand experiences that leave a lasting impression on consumers. With their strategic approach to experiential marketing and a focus on creativity and innovation, they are well-equipped to help brands achieve their marketing goals.
WOW Events
WOW, Events is an experiential marketing company that specializes in creating immersive and engaging brand experiences for consumers. They are known for their creativity and attention to detail, as well as their ability to deliver unique and memorable events that leave a lasting impression on consumers.
Here are some of the services that WOW Events may offer:
Event Management: WOW Events can plan, organize, and execute a wide range of events, including product launches, brand activations, trade shows, and corporate events. They offer end-to-end event management services, from concept development to on-site event management.
Experiential Marketing: They specialize in creating immersive and interactive experiences that allow consumers to engage with brands in a more meaningful way. This may include pop-up shops, interactive installations, or other types of brand activations.
Creative Services: WOW Events provides creative services that can help bring a brand’s vision to life. This might include concept development, design, and production of various marketing materials.
Digital and Social Media Marketing: They can also create and manage digital and social media campaigns to complement their live events. This may include content creation, SEO, social media management, and targeted ad campaigns.
Measurement and Analytics: WOW Events provides measurement and analytics services to track the effectiveness of their experiential marketing campaigns. They analyze key performance indicators (KPIs) to optimize future campaigns and ensure they’re delivering the best possible results for their clients.
Corporate Gifting: They also offer corporate gifting solutions that can help brands create a lasting impression on their clients and customers. This may include personalized gifts, branded merchandise, and other types of promotional items.
Overall, WOW Events is dedicated to creating impactful brand experiences that connect with consumers on a deeper level. With their focus on creativity, innovation, and attention to detail, they are well-equipped to help brands achieve their marketing objectives and build long-lasting relationships with their audiences.
E Factor Entertainment
E Factor Entertainment is an experiential marketing company that specializes in creating engaging and memorable brand experiences for consumers. They are known for their creativity and innovation, as well as their ability to deliver seamless events that meet their client’s goals.
Here are some of the services that E Factor Entertainment may offer:
Event Management: E Factor Entertainment can plan, organize, and execute a wide range of events, including product launches, brand activations, trade shows, and corporate events. They offer end-to-end event management services, from concept development to on-site event management.
Experiential Marketing: They specialize in creating immersive and interactive experiences that allow consumers to engage with brands on a deeper level. This may include pop-up shops, interactive installations, or other types of brand activations.
Creative Services: E Factor Entertainment provides creative services that can help bring a brand’s vision to life. This might include concept development, design, and production of various marketing materials.
Digital and Social Media Marketing: They can also create and manage digital and social media campaigns to complement their live events. This may include content creation, SEO, social media management, and targeted ad campaigns.
Measurement and Analytics: E Factor Entertainment provides measurement and analytics services to track the effectiveness of their experiential marketing campaigns. They analyze key performance indicators (KPIs) to optimize future campaigns and ensure they’re delivering the best possible results for their clients.
Talent Management: They can also help brands connect with celebrities and influencers who can lend their star power to the brand’s marketing efforts.
Overall, E Factor Entertainment is dedicated to creating impactful and engaging brand experiences that leave a lasting impression on consumers. With their focus on creativity, innovation, and attention to detail, they are well-equipped to help brands achieve their marketing objectives and build long-lasting relationships with their audiences.
Keystone Integrated Marketing Services
Keystone Integrated Marketing Services is an experiential marketing company that offers a wide range of services to help brands create impactful and memorable experiences for their audiences. They are known for their innovative and creative approach to experiential marketing, as well as their ability to deliver seamless events that meet their client’s goals.
Here are some of the services that Keystone Integrated Marketing Services may offer:
Event Management: Keystone can plan, organize, and execute a wide range of events, including product launches, brand activations, trade shows, and corporate events. They offer end-to-end event management services, from concept development to on-site event management.
Experiential Marketing: They specialize in creating immersive and interactive experiences that allow consumers to engage with brands on a deeper level. This may include pop-up shops, interactive installations, or other types of brand activations.
Creative Services: Keystone provides creative services that can help bring a brand’s vision to life. This might include concept development, design, and production of various marketing materials.
Digital and Social Media Marketing: They can also create and manage digital and social media campaigns to complement their live events. This may include content creation, SEO, social media management, and targeted ad campaigns.
Measurement and Analytics: Keystone provides measurement and analytics services to track the effectiveness of their experiential marketing campaigns. They analyze key performance indicators (KPIs) to optimize future campaigns and ensure they’re delivering the best possible results for their clients.
Training and Development: They also offer training and development solutions that can help brands improve their employees’ skills and capabilities. This may include sales training, leadership development, and other types of professional development programs.
Overall, Keystone Integrated Marketing Services is dedicated to creating impactful and engaging brand experiences that leave a lasting impression on consumers. With their focus on creativity, innovation, and attention to detail, they are well-equipped to help brands achieve their marketing objectives and build long-lasting relationships with their audiences.