Top 10 Best Mobile App Marketing Companies in India 2023
Mobile app marketing companies are specialized agencies or firms that focus on promoting, advertising, and increasing the visibility of mobile applications. These companies help app developers and businesses reach their target audience, drive app installs, boost engagement, and maximize revenue through a variety of marketing strategies and channels.
Services offered by mobile app marketing companies typically include:
App Store Optimization (ASO): Optimizing the app’s listing on app stores (like Google Play Store and Apple App Store) to improve its visibility and discoverability, which includes keyword research, crafting compelling descriptions, and designing eye-catching icons and screenshots.
User Acquisition: Creating and executing paid and organic campaigns to drive app installs and user growth, which may involve social media marketing, search engine marketing, influencer marketing, and content marketing, among others.
Engagement and Retention: Developing strategies to keep users engaged with the app and encourage them to continue using it, which could include push notifications, in-app messaging, email marketing, and personalized content.
Monetization: Advising on the best ways to generate revenue from the app, such as in-app purchases, ads, or subscriptions.
Analytics and Reporting: Monitoring and analyzing app performance, user behavior, and marketing campaigns to provide insights and recommendations for improvement.
Some well-known mobile app marketing companies include App Annie, App Radar, Apptweak, App Growth Network, and Moburst. However, it’s essential to do thorough research and consider recent client reviews when choosing a mobile app marketing company, as the industry landscape can change quickly.
why Mobile App Marketing Companies are important
Mobile app marketing companies are important for several reasons. The mobile app market is highly competitive, with millions of apps available in various app stores. To stand out and succeed, businesses and developers need a strategic approach to promote their apps and reach their target audience. Mobile app marketing companies provide valuable expertise in this domain, helping businesses to achieve their goals. Here are some reasons why these companies are important:
Expertise: Mobile app marketing companies have in-depth knowledge and experience in promoting apps across different platforms and industries. They know the latest trends, best practices, and effective strategies for app promotion, which can significantly improve the chances of success.
Save time and resources: Developing and executing a mobile app marketing strategy can be complex and time-consuming. By outsourcing these tasks to a specialized company, businesses can focus on other aspects of their operations, such as app development and customer support.
Improve app discoverability: With millions of apps in the market, getting noticed by potential users is a challenge. Mobile app marketing companies help improve an app’s visibility by optimizing its listing on app stores, driving installs, and increasing user engagement.
Data-driven strategies: Mobile app marketing companies use analytics and data to track and measure the success of marketing campaigns. They can provide insights into user behavior and preferences, which can help businesses make informed decisions and refine their marketing strategies.
Cost-effectiveness: While there may be an upfront cost associated with hiring a mobile app marketing company, the potential returns on investment can be significant. These companies can optimize marketing efforts, helping businesses achieve better results with fewer resources.
Increase user engagement and retention: Mobile app marketing companies can create strategies that not only drive app installs but also improve user engagement and retention, ensuring long-term success.
Monetization: Mobile app marketing companies can provide guidance on the best ways to monetize an app, ensuring that the app generates revenue and contributes to business growth.
In summary, mobile app marketing companies play a crucial role in helping businesses navigate the competitive app market, providing valuable expertise, saving time and resources, and optimizing marketing efforts to drive success.
History of Mobile App Marketing Companies in India
While it is difficult to pinpoint an exact starting point for mobile app marketing companies in India, the growth of these companies can be largely attributed to the rapid expansion of the mobile app industry and smartphone adoption in the country. Here’s an overview of the development of mobile app marketing companies in India:
Emergence of smartphones (late 2000s – early 2010s): With the introduction of smartphones and the increasing penetration of mobile internet, the demand for mobile apps began to grow. This created a need for specialized marketing services to help app developers and businesses reach their target audience.
Growth of app stores (early 2010s): As app stores like Google Play and Apple’s App Store became popular, the competition among apps intensified. This further emphasized the need for marketing services to improve an app’s discoverability and visibility.
Rise of mobile app development companies (early 2010s): With the growing demand for mobile apps, a large number of app development companies emerged in India. As these companies focused on developing apps, they began seeking marketing partners to promote their products and reach their target audience.
Establishment of mobile app marketing companies (mid-2010s): Recognizing the growing demand for app marketing services, several companies specializing in mobile app marketing emerged in India. These companies offered a range of services, including app store optimization, user acquisition, engagement and retention, and monetization.
Expansion of services and strategies (late 2010s – present): As the mobile app industry continued to grow and evolve, mobile app marketing companies in India began to offer a wider range of services and adopt more sophisticated strategies. This includes influencer marketing, content marketing, social media marketing, and data-driven decision-making.
Some well-known mobile app marketing companies in India include AppLift, AppVirality, Dot Com Infoway, and Yodel Mobile. These companies have contributed to the growth of the mobile app industry in India and continue to help businesses and developers succeed in the competitive app market.
Benefits of Mobile App Marketing Companies
Mobile app marketing companies provide a range of benefits for businesses and app developers looking to promote their mobile applications and achieve success in the highly competitive app market. Here are some of the key benefits of working with a mobile app marketing company:
Expertise and experience: Mobile app marketing companies possess in-depth knowledge of the app market and marketing strategies tailored for mobile apps. They have experience working with different platforms, industries, and app types, allowing them to create customized marketing plans that are effective and efficient.
Improved app discoverability: These companies use app store optimization (ASO) techniques to improve an app’s visibility in app stores, making it easier for potential users to find and download the app. This is crucial for standing out in a crowded app market.
Targeted user acquisition: Mobile app marketing companies can help identify and reach the target audience for an app through various channels, such as social media, search engines, and influencer marketing. This ensures that the app gets in front of the right people, increasing the chances of installs and engagement.
Increased user engagement and retention: These companies use different strategies to keep users engaged and encourage them to continue using the app. This can lead to better user retention, which is important for long-term success and revenue generation.
Data-driven decision making: Mobile app marketing companies use analytics and reporting tools to track and measure the performance of marketing campaigns and user behavior. This data-driven approach provides valuable insights that can help refine marketing strategies and improve the overall app experience.
Monetization strategies: These companies can advise on the best ways to monetize an app, whether it’s through in-app purchases, ads, or subscriptions. This can help generate revenue and contribute to the growth of the business.
Time and resource savings: By outsourcing app marketing tasks to a specialized company, businesses can save time and resources that can be allocated to other aspects of their operations, such as app development, customer support, or product enhancements.
Scalability: As the app gains traction and user base grows, mobile app marketing companies can scale their efforts and adjust strategies to accommodate this growth, ensuring continued success.
In summary, mobile app marketing companies offer valuable expertise, improve app discoverability, target the right audience, increase user engagement and retention, provide data-driven insights, help with monetization, and save time and resources for businesses and developers.
Best Mobile app marketing companies in India
AppLift
AppVirality
Dot Com Infoway
Yodel Mobile
Techmagnate
Moburst
PreApps
AppFillip
AppTweak
AppPromotion
AppLift
AppLift, established in 2012, is a global mobile app marketing and user acquisition company that aims to help app developers and businesses grow their mobile applications in the competitive app market. They work with clients from various industries, including gaming, e-commerce, and lifestyle, providing services and solutions to help achieve their goals.
AppLift’s services include:
User Acquisition: AppLift uses various channels such as social media, search engines, and ad networks to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
App Store Optimization (ASO): AppLift helps improve app visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, including keywords, descriptions, and visual elements like icons and screenshots.
Retargeting: AppLift uses retargeting campaigns to re-engage users who have previously shown interest in the app, encouraging them to return and interact with the app again.
Lifetime Value (LTV) Optimization: AppLift uses data-driven insights to optimize marketing campaigns and app features, focusing on increasing the lifetime value of users, which contributes to the app’s overall profitability and success.
Creative Strategy: AppLift provides creative services to develop eye-catching and engaging ad creatives that resonate with the target audience, resulting in higher click-through and conversion rates.
Analytics and Reporting: AppLift uses advanced analytics and reporting tools to track and measure the performance of marketing campaigns, providing valuable insights that help businesses make data-driven decisions and refine their marketing strategies.
It’s important to note that while AppLift has been a prominent player in the mobile app marketing space, the industry is constantly evolving. It is essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
AppVirality
AppVirality is a mobile app marketing company that offers growth hacking solutions for app developers and businesses. It was founded in 2014 and focuses on helping clients acquire and retain users through referral and in-app marketing techniques. The platform’s primary goal is to boost organic growth and increase user engagement, which can ultimately lead to the long-term success of an app.
AppVirality’s services and features include:
In-App Referral Programs: AppVirality helps businesses create and implement referral programs within their apps, incentivizing existing users to invite their friends and contacts to download and use the app. This can lead to cost-effective user acquisition and improved organic growth.
Personalized In-App Experiences: The platform allows businesses to create personalized in-app experiences for their users based on their preferences, behavior, and interests. This can increase user engagement and retention rates.
A/B Testing: AppVirality offers A/B testing tools that enable businesses to test different variations of their referral campaigns and in-app experiences to identify the most effective strategies and optimize their marketing efforts.
Analytics and Reporting: The platform provides detailed analytics and reporting features that help businesses monitor the performance of their referral campaigns and in-app marketing efforts. This data-driven approach enables them to make informed decisions and improve their strategies over time.
Integration and Compatibility: AppVirality is designed to integrate seamlessly with various app development platforms and analytics tools, making it easy for businesses to incorporate the platform’s features into their existing app infrastructure.
Customization: AppVirality allows businesses to customize the look and feel of their referral campaigns and in-app experiences to ensure that they align with their brand identity and resonate with their target audience.
While AppVirality is a notable mobile app marketing company that specializes in referral and in-app marketing, it’s important to research and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
Dot Com Infoway
Dot Com Infoway (DCI) is a full-service digital marketing and mobile app development company based in India, with offices in the USA and Australia. Founded in 2000, DCI has been providing a wide range of services, including mobile app marketing, app development, web development, and digital marketing solutions to clients across various industries.
Dot Com Infoway’s mobile app marketing services include:
App Store Optimization (ASO): DCI helps improve an app’s visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, such as keywords, descriptions, and visual elements like icons and screenshots.
User Acquisition: DCI uses various marketing channels, such as social media, search engines, and ad networks, to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
App Marketing Strategy: DCI works with businesses to develop a customized app marketing strategy, taking into consideration the app’s target audience, goals, and unique selling points. They also help clients define key performance indicators (KPIs) to measure the success of their marketing efforts.
App Monetization: DCI advises businesses on the best ways to monetize their apps, whether through in-app purchases, ads, or subscriptions, helping them generate revenue and contribute to business growth.
Influencer Marketing: DCI connects businesses with influencers who have a significant following in their target audience, leveraging their reach and credibility to promote the app and drive user acquisition.
App Reviews and Ratings: DCI helps businesses improve their app’s ratings and reviews by encouraging users to provide feedback and addressing any issues that may arise.
Analytics and Reporting: DCI uses advanced analytics and reporting tools to track and measure the performance of marketing campaigns, providing valuable insights that help businesses make data-driven decisions and refine their marketing strategies.
It’s important to note that while Dot Com Infoway has been a prominent player in the mobile app marketing and development space, the industry is constantly evolving. It is essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
Yodel Mobile
Yodel Mobile is a full-service mobile app marketing agency based in London, with a global reach. Founded in 2007, Yodel Mobile has worked with clients across various industries, providing app marketing solutions to help businesses achieve growth and success in the competitive mobile app market.
Yodel Mobile’s services include:
App Store Optimization (ASO): Yodel Mobile helps improve an app’s visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, such as keywords, descriptions, and visual elements like icons and screenshots.
User Acquisition: Yodel Mobile uses various marketing channels, such as social media, search engines, and ad networks, to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
Mobile Growth Strategy: Yodel Mobile works with clients to develop a customized mobile growth strategy, taking into consideration the app’s target audience, goals, and unique selling points. They help clients define key performance indicators (KPIs) to measure the success of their marketing efforts.
App Retention and Engagement: Yodel Mobile uses different strategies to keep users engaged and encourage them to continue using the app. This can lead to better user retention, which is important for long-term success and revenue generation.
App Analytics: Yodel Mobile provides clients with data-driven insights by using advanced analytics tools to track and measure the performance of marketing campaigns and user behavior. This information can help businesses make informed decisions and refine their marketing strategies.
Creative Services: Yodel Mobile offers creative services to develop eye-catching and engaging ad creatives, app store assets, and other marketing materials that resonate with the target audience, resulting in higher click-through and conversion rates.
Mobile Advertising: Yodel Mobile helps businesses plan and execute mobile advertising campaigns, selecting the right ad formats and placements to reach the target audience and drive app installs.
While Yodel Mobile has been a notable player in the mobile app marketing space, it’s essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
Techmagnate
Techmagnate is a digital marketing and mobile app marketing agency based in New Delhi, India. Established in 2006, the company has been providing a range of services, including mobile app marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and web design and development.
Techmagnate’s mobile app marketing services include:
App Store Optimization (ASO): Techmagnate helps improve an app’s visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, such as keywords, descriptions, and visual elements like icons and screenshots.
User Acquisition: Techmagnate uses various marketing channels, such as social media, search engines, and ad networks, to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
App Marketing Strategy: Techmagnate works with clients to develop a customized app marketing strategy, taking into consideration the app’s target audience, goals, and unique selling points. They help clients define key performance indicators (KPIs) to measure the success of their marketing efforts.
Mobile Advertising: Techmagnate helps businesses plan and execute mobile advertising campaigns, selecting the right ad formats and placements to reach the target audience and drive app installs.
Analytics and Reporting: Techmagnate uses advanced analytics and reporting tools to track and measure the performance of marketing campaigns, providing valuable insights that help businesses make data-driven decisions and refine their marketing strategies.
Content Marketing: Techmagnate assists clients in creating engaging and informative content, such as blog posts, articles, and social media updates, to promote their apps and drive user engagement.
Influencer Marketing: Techmagnate connects businesses with influencers who have a significant following in their target audience, leveraging their reach and credibility to promote the app and drive user acquisition.
While Techmagnate has been a prominent player in the digital marketing and mobile app marketing space, it’s essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
Moburst
Moburst is a global mobile app marketing agency that specializes in user acquisition, app store optimization (ASO), and mobile growth. Founded in 2013, the company has offices in New York, San Francisco, and Tel Aviv, and has worked with clients from various industries, providing tailored mobile app marketing solutions to help them achieve success in the competitive app market.
Moburst’s services include:
App Store Optimization (ASO): Moburst helps improve an app’s visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, such as keywords, descriptions, and visual elements like icons and screenshots.
User Acquisition: Moburst uses various marketing channels, such as social media, search engines, and ad networks, to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
Mobile Growth Strategy: Moburst works with clients to develop a customized mobile growth strategy, taking into consideration the app’s target audience, goals, and unique selling points. They help clients define key performance indicators (KPIs) to measure the success of their marketing efforts.
App Retention and Engagement: Moburst uses different strategies to keep users engaged and encourage them to continue using the app. This can lead to better user retention, which is important for long-term success and revenue generation.
Creative Services: Moburst offers creative services to develop eye-catching and engaging ad creatives, app store assets, and other marketing materials that resonate with the target audience, resulting in higher click-through and conversion rates.
Mobile Advertising: Moburst helps businesses plan and execute mobile advertising campaigns, selecting the right ad formats and placements to reach the target audience and drive app installs.
Analytics and Reporting: Moburst uses advanced analytics and reporting tools to track and measure the performance of marketing campaigns, providing valuable insights that help businesses make data-driven decisions and refine their marketing strategies.
While Moburst has been a notable player in the mobile app marketing space, it’s essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
PreApps
PreApps is a mobile app marketing platform that specializes in helping app developers and businesses launch and promote their apps to achieve growth and success in the competitive app market. Founded in 2012, PreApps has worked with clients across various industries and has been involved in the launch of thousands of apps, garnering millions of downloads.
PreApps’ services include:
App Store Optimization (ASO): PreApps helps improve an app’s visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, such as keywords, descriptions, and visual elements like icons and screenshots.
User Acquisition: PreApps uses various marketing channels, such as social media, search engines, and ad networks, to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
App Marketing Strategy: PreApps works with clients to develop a customized app marketing strategy, taking into consideration the app’s target audience, goals, and unique selling points. They help clients define key performance indicators (KPIs) to measure the success of their marketing efforts.
App Launch Campaigns: PreApps assists businesses in planning and executing app launch campaigns to create buzz and excitement around the app, resulting in a surge of downloads and user engagement.
App Reviews and Ratings: PreApps helps businesses improve their app’s ratings and reviews by encouraging users to provide feedback and addressing any issues that may arise.
Influencer Marketing: PreApps connects businesses with influencers who have a significant following in their target audience, leveraging their reach and credibility to promote the app and drive user acquisition.
Press and Public Relations: PreApps helps businesses generate media coverage and press attention for their apps, enhancing their brand image and driving user interest.
While PreApps has been a prominent player in the mobile app marketing space, it’s essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
AppFillip
AppFillip is a mobile app marketing agency that focuses on helping app developers and businesses grow their mobile applications in the competitive app market. They work with clients across various industries, providing tailored marketing solutions and strategies to achieve their goals.
AppFillip’s services include:
App Store Optimization (ASO): AppFillip helps improve an app’s visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, such as keywords, descriptions, and visual elements like icons and screenshots.
User Acquisition: AppFillip uses various marketing channels, such as social media, search engines, and ad networks, to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
App Marketing Strategy: AppFillip works with clients to develop a customized app marketing strategy, taking into consideration the app’s target audience, goals, and unique selling points. They help clients define key performance indicators (KPIs) to measure the success of their marketing efforts.
App Promotion: AppFillip assists businesses in promoting their apps through various channels, including social media, influencer marketing, press releases, and other targeted promotional activities to increase app downloads and user engagement.
App Reviews and Ratings: AppFillip helps businesses improve their app’s ratings and reviews by encouraging users to provide feedback and addressing any issues that may arise.
Analytics and Reporting: AppFillip uses advanced analytics and reporting tools to track and measure the performance of marketing campaigns, providing valuable insights that help businesses make data-driven decisions and refine their marketing strategies.
Creative Services: AppFillip offers creative services to develop eye-catching and engaging ad creatives, app store assets, and other marketing materials that resonate with the target audience, resulting in higher click-through and conversion rates.
While AppFillip is a notable player in the mobile app marketing space, it’s essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
AppFillip
AppFillip is a mobile app marketing agency that focuses on helping app developers and businesses grow their mobile applications in the competitive app market. They work with clients across various industries, providing tailored marketing solutions and strategies to achieve their goals.
AppFillip’s services include:
App Store Optimization (ASO): AppFillip helps improve an app’s visibility and discoverability in the app stores (Google Play and Apple App Store) by optimizing the app’s listing, such as keywords, descriptions, and visual elements like icons and screenshots.
User Acquisition: AppFillip uses various marketing channels, such as social media, search engines, and ad networks, to reach the target audience and drive app installs. They focus on acquiring high-quality users who are likely to engage with the app and become loyal customers.
App Marketing Strategy: AppFillip works with clients to develop a customized app marketing strategy, taking into consideration the app’s target audience, goals, and unique selling points. They help clients define key performance indicators (KPIs) to measure the success of their marketing efforts.
App Promotion: AppFillip assists businesses in promoting their apps through various channels, including social media, influencer marketing, press releases, and other targeted promotional activities to increase app downloads and user engagement.
App Reviews and Ratings: AppFillip helps businesses improve their app’s ratings and reviews by encouraging users to provide feedback and addressing any issues that may arise.
Analytics and Reporting: AppFillip uses advanced analytics and reporting tools to track and measure the performance of marketing campaigns, providing valuable insights that help businesses make data-driven decisions and refine their marketing strategies.
Creative Services: AppFillip offers creative services to develop eye-catching and engaging ad creatives, app store assets, and other marketing materials that resonate with the target audience, resulting in higher click-through and conversion rates.
While AppFillip is a notable player in the mobile app marketing space, it’s essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
AppPromotion
It appears there might be a slight mix-up in the company name. I believe you may be referring to “AppPromote” or “App Promotion Summit.” Please find brief overviews of both below:
AppPromote:
AppPromote is a mobile app marketing agency that specializes in promoting mobile applications to drive user acquisition, improve app store rankings, and increase app downloads. They work with clients across various industries, providing tailored marketing solutions and strategies to achieve their goals.
AppPromote’s services include:
App Store Optimization (ASO)
User Acquisition
App Marketing Strategy
Mobile Advertising
Social Media Marketing
Influencer Marketing
App Reviews and Ratings
Analytics and Reporting
While AppPromote is a notable player in the mobile app marketing space, it’s essential to research the current landscape and evaluate each company based on your unique needs and objectives before choosing a mobile app marketing partner.
App Promotion Summit:
App Promotion Summit is an event series and community focused on mobile app marketing, growth, and user acquisition. The summit brings together app developers, marketers, and industry experts to share knowledge, discuss strategies, and network. The event typically covers topics such as app store optimization (ASO), user acquisition, app marketing, mobile growth strategies, and analytics.
By attending App Promotion Summit, you can:
Learn from industry experts and thought leaders
Gain insights into the latest trends and best practices in app marketing and growth
Network with other professionals in the mobile app industry
Discover new tools and technologies to help grow your app
While the App Promotion Summit is not a mobile app marketing company per se, it’s an essential resource and event for those looking to learn and grow in the mobile app marketing space.
If neither of these companies is what you were looking for, please provide more information or clarify the name of the company you are interested in, and I’ll be happy to help.